How to write a clear listing for a used machine or truck

Title, photos, condition and price: the details a buyer needs to assess a listing.

Make the listing easy to verify without forcing a buyer to ask for basic details.

Start the title with year, make and model, then add hours for equipment or kilometres for trucks. Leave out vague phrases such as great deal and must see.

Photograph all four sides, the cab, the hour meter or odometer, the undercarriage or tires, and anything worn or damaged. Use clear daylight when possible.

Describe what the machine did, what was replaced, what is due and what is wrong with it. Specific condition notes are more useful than words such as mint.

Put a price on the listing if you can. If the price is not public, say how the buyer should request it. Compare similar units before choosing a number.

Provide a contact method you will check.

When the machine sells, mark the listing sold so buyers do not chase unavailable equipment.